OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Lynn Fowler
VP of Search
Bailey Mulherin
VP of Media
Kaitlin Williams
Vice President
Team
Chandler Baker
Search Strategist
Jamie Bennett
Senior Programmatic Trader
Carly Berman
Media Strategist
Quincie Bradley
Programmatic Strategist
Nick Capocelli
Account Director
Brooke Carrick
Senior Accounting Manager
Addy Cassady
Business Development Director
Antonio Chavez
Senior Media Manager
Marie Concilus
Media Strategist
Megan Cunninghame
Media Manager
Megan Derrevere
Business Development Director
Grace Devine
Media Strategist
Noah Dumas
Search Strategist
Elise Finn
Media Strategist
Kylie Fogo
Search Strategist
Olivia Freese
Search Manager
Katie Biggs
Senior Project Manager
Joanna Kammer
Creative Director
Lulu Killen
Data Analyst
Izzy Kircher
Media Manager
Drew Kleppe
Senior Director
Carmen Mabee
Media Strategist
Emmy Martellaro
Search Manager
Katie Martin
Media Strategist
Madison Martinez
Senior Coordinator
Madisen McDonley
Director of Programmatic
Audrey Meyering
Coordinator
Kevin Moss
Account Director
Ellie Muñoz
Senior Director
Marie Northrup
Senior Director
Nick Novodvorskiy
Coordinator
Jess Peterson
Programmatic Trader
Ryan Reichl
Organic Supervisor
Lindsay Rinner
Director of Media
Savannah Schefke
Senior Programmatic Strategist
Kate Schoen
Search Manager
Olivia Schoessler
Organic Strategist
Liv Swann
Senior Organic Manager
Jacob Wolfe
Search Strategist
Ella Yu
Senior Programmatic Trader
Katie Zapp
Senior Staff Accountant
Recent Blogs
OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows)
OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows) When OpenAI first introduced ads, Booyah did not jump in. The rates were unreasonably high, and we were not going to recommend our clients spend against an unproven channel at a premium that could not be justified. So we watched, evaluated, and waited....
How Booyah Drove the Highest Meta Revenue Month in a Client’s Account History
How Audience Optimization Drove Record Paid Social Growth For a premium outdoor gear brand, May wasn’t just a strong month on Meta — it was the best month their paid social account had ever seen. Booyah delivered the account’s highest Meta revenue ever at a $6.32 ROAS, setting a new benchmark for what the channel...
Opening a New Channel: Booyah Launches WhatsApp Campaigns for a Global Money Transfer Company
Driving Growth with WhatsApp Campaigns for a Global Brand WhatsApp is one of the most widely used apps in the world for international money transfers — and when our team identified it as an untapped opportunity for one of our global money transfer clients, we moved quickly to get it live. Booyah recommended launching...
Smarter Creative, Built for Performance: How Booyah Produces Assets That Actually Work
How Performance Creative Outperforms Traditional Assets Great media without great creative is a missed opportunity. That’s why Booyah has evolved how we produce assets for clients — and the results are proving it out. Rather than relying on a traditional creative department, our teams build paid media assets using platform-native and AI-assisted tools directly...
Doubling Down on Performance: How Booyah Helped a Self-Storage Company Reach New Heights in May
How Booyah Helped Double YoY Performance for a Self-Storage Brand When a self-storage management company with over 100 locations came to Booyah, their paid media was almost entirely Google. We saw an opportunity to do more — and fast. In May, Booyah’s first month of management, the results spoke for themselves. Over Memorial Day...
How to Rank in ChatGPT Search
The information landscape is undergoing a seismic shift. Generative AI tools like ChatGPT are rapidly changing how people find answers, moving beyond traditional search engines as the sole destination. Users increasingly turn to Large Language Models (LLMs) for product research, how-to advice, and content discovery – receiving responses synthesized directly from real websites. This isn’t...
Training Your Replacement: A Content Creator’s Guide to the AI Takeover
Anthropic CEO Dario Amodei just warned lawmakers and the public that AI could eliminate 50% of entry-level white-collar positions in the next five years and drive unemployment as high as 20%. If you work in an industry where AI adoption has been woven into strategic planning and workforce training (which is pretty much every industry...
The Importance of Upper-Funnel Media
In today’s advertising landscape, integrating upper-funnel media channels such as Digital Out-of-Home (DOOH), Connected TV (CTV) & Audio into your media mix is essential for building brand awareness and engaging consumers early in their purchasing journey. These platforms offer specialized advantages that can significantly enhance your marketing strategy. The next time you’re evaluating your media...
Meta Advantage+: The Best and Worst Automated Features for Paid Social Success
A Data-Driven Guide to Leveraging Meta’s AI Tools Without Losing Control Why Meta Advantage+ Matters Meta’s Advantage+ suite is reshaping digital advertising, offering AI-driven automation for targeting, placements, and budget allocation. While some features enhance efficiency, others reduce control and can lead to wasted spend. This guide will help advertisers navigate Advantage+, identifying which tools...
How to Reduce CPC in Google Ads & Combat Rising Costs
A concern on the minds of advertisers, agencies, & businesses alike is the trend of rising CPCs. Despite our best efforts to drive efficient costs & maximize results in paid advertising, we are often subject to high Costs Per Click. We must consider several culprits in our strategy to maximize our clients’ results and mitigate...
How to Rank in Large Language Models (LLMs) and Search Engines
The way we search for information has changed—fast. Gone are the days of “surfing the web” by clicking through sites and scrolling through pages to find information. Today, answers are instant, either pulled to the top of the search engine results page (SERP) or generated on the spot by AI large language models (LLMs). Tools...
Winning with Evidence-Based Marketing
If you think you know your consumer, think again. According to a HubSpot survey, only 42% of marketers are aware of their audience’s basic demographic information, such as name, gender, and location. When it comes to the online communities where their target audience spends time, only 31% knew where to find them. And a mere...
Join the Team
Like what you see? We’re always interested in adding motivated, curious people to our team. Visit our Careers page to learn more about open positions and get in touch.
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