Recent Blogs
Every Measurement Method Answers a Different Question. Is Yours Answering the Right One?
Attribution Isn’t Incrementality Attribution and incrementality are often used as though they answer the same question. They don’t. Attribution asks: Which touchpoint gets credit? Incrementality asks: Would the outcome have happened without the marketing? That distinction matters because a sale can be attributed to an ad without being truly incremental. A customer may already know the brand, search its name, click a...
Data Isn’t the Problem. Knowing What It’s Telling You Is.
Search, social, DTC, and retail all report their own version of what’s working. Here’s what happened when we helped two apparel brands connect them. What’s missing isn’t more data. It’s a read on how numbers connect, and which ones actually move revenue. Most omnichannel strategies break down right here: brands add channels faster than they can build a way to see across them. Two tests we ran with apparel clients...
OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows)
OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows) When OpenAI first introduced ads, Booyah did not jump in. The rates were unreasonably high, and we were not going to recommend our clients spend against an unproven channel at a premium that could not be justified. So we watched, evaluated, and waited....
How Booyah Drove the Highest Meta Revenue Month in a Client’s Account History
How Audience Optimization Drove Record Paid Social Growth For a premium outdoor gear brand, May wasn’t just a strong month on Meta — it was the best month their paid social account had ever seen. Booyah delivered the account’s highest Meta revenue ever at a $6.32 ROAS, setting a new benchmark for what the channel...
Opening a New Channel: Booyah Launches WhatsApp Campaigns for a Global Money Transfer Company
Driving Growth with WhatsApp Campaigns for a Global Brand WhatsApp is one of the most widely used apps in the world for international money transfers — and when our team identified it as an untapped opportunity for one of our global money transfer clients, we moved quickly to get it live. Booyah recommended launching...
Smarter Creative, Built for Performance: How Booyah Produces Assets That Actually Work
How Performance Creative Outperforms Traditional Assets Great media without great creative is a missed opportunity. That’s why Booyah has evolved how we produce assets for clients — and the results are proving it out. Rather than relying on a traditional creative department, our teams build paid media assets using platform-native and AI-assisted tools directly...
Doubling Down on Performance: How Booyah Helped a Self-Storage Company Reach New Heights in May
How Booyah Helped Double YoY Performance for a Self-Storage Brand When a self-storage management company with over 100 locations came to Booyah, their paid media was almost entirely Google. We saw an opportunity to do more — and fast. In May, Booyah’s first month of management, the results spoke for themselves. Over Memorial Day...
How to Rank in ChatGPT Search
The information landscape is undergoing a seismic shift. Generative AI tools like ChatGPT are rapidly changing how people find answers, moving beyond traditional search engines as the sole destination. Users increasingly turn to Large Language Models (LLMs) for product research, how-to advice, and content discovery – receiving responses synthesized directly from real websites. This isn’t...
Training Your Replacement: A Content Creator’s Guide to the AI Takeover
Anthropic CEO Dario Amodei just warned lawmakers and the public that AI could eliminate 50% of entry-level white-collar positions in the next five years and drive unemployment as high as 20%. If you work in an industry where AI adoption has been woven into strategic planning and workforce training (which is pretty much every industry...
The Importance of Upper-Funnel Media
In today’s advertising landscape, integrating upper-funnel media channels such as Digital Out-of-Home (DOOH), Connected TV (CTV) & Audio into your media mix is essential for building brand awareness and engaging consumers early in their purchasing journey. These platforms offer specialized advantages that can significantly enhance your marketing strategy. The next time you’re evaluating your media...
Meta Advantage+: The Best and Worst Automated Features for Paid Social Success
A Data-Driven Guide to Leveraging Meta’s AI Tools Without Losing Control Why Meta Advantage+ Matters Meta’s Advantage+ suite is reshaping digital advertising, offering AI-driven automation for targeting, placements, and budget allocation. While some features enhance efficiency, others reduce control and can lead to wasted spend. This guide will help advertisers navigate Advantage+, identifying which tools...
How to Reduce CPC in Google Ads & Combat Rising Costs
A concern on the minds of advertisers, agencies, & businesses alike is the trend of rising CPCs. Despite our best efforts to drive efficient costs & maximize results in paid advertising, we are often subject to high Costs Per Click. We must consider several culprits in our strategy to maximize our clients’ results and mitigate...