CASE STUDIES

Discover the Power of Digital Marketing

We’ve partnered with brands of all shapes, sizes, and budgets across just about every vertical you can think of. Prestige skincare? Yep. Travel and tourism? You got it. Financial services, higher ed, natural foods, and non-profits? Yes, yes, yes, and yes. We’re skilled at translating our expertise from one industry to another, and we relish the challenge of learning a new space from top to bottom. Read on to see how we’ve immersed ourselves in different industries and put the Booyah Way to work for all types of clients.

Booyah Fuels Howler Brothers Growth Using Full-Funnel Media Strategy

  Howler Brothers is more than an apparel brand – it’s a call to adventure. Born in Austin, Texas, and built around passions like surfing, fly fishing, and music, the brand celebrates…

View Case Study

Booyah Drives Post-Rebrand Growth for Back To Nature

  Since 1960, Back To Nature has embodied the spirit of the natural foods movement. Born in a small California health food store, the brand has evolved into a household name known for feel-good…

View Case Study

Ria Money Transfer Cuts CPA by 23% Despite Meta Targeting Limitations

  The challenge In early 2025, Meta’s enforcement of the Special Ads Category for financial services removed detailed targeting options, disrupting Ria Money Transfer’s acquisition strategy…

View Case Study
Charlies_Soap

Charlie’s Soap cleans up: 138% market share increase on Instacart

    The challenge Charlie’s Soap faced a crowded landscape with brick-and-mortar sales despite a strong online presence on Amazon. They needed to bridge the gap between digital visibility and in-store purchases, Instacart provided a platform where they could take their digital expertise and translate it into in-store success.   The approach Instacart offers brands...

View Case Study

YouTube Video Action drives 59.1% lift in branded keyword searches for Dermalogica

  “We recommend running YouTube Video Action for awareness or consideration, keeping in mind that strong creative aligned to the target audience is crucial to success.” — Melissa McKay, Former Director of Media, Booyah Advertising The challenge Dermalogica was looking to promote their Phyto Nature Firming Serum product launch. Through this launch, the brand would...

View Case Study

Milani Cosmetics fuels lower-funnel conversions with YouTube campaign

  “While YouTube is typically seen as an upper-funnel channel, this data indicates that YouTube is also effective at building brand and product consideration.” — Media Supervisor, Booyah Advertising The challenge Milani Cosmetics sought to promote the launch of additions to their Gilded Eyeshadow Palette collection. The brand was looking to drive brand and product...

View Case Study

SA360 auction-time bidding drives 46% more Paid Search registrations for Dice.com

This case study was made in partnership with Google. Download the case study here.  “Using contextual signals available through auction-time bidding has helped us drive unprecedented success in our non-brand campaigns.” — Kevin Tancredi, Senior Search Strategist, Booyah Advertising The challenge Dice.com was looking to increase the number of candidates who register on their website...

View Case Study

Stio increases their revenue by 71.9% by using Data Driven Attribution & Auction-Time Bidding

This case study was made in partnership with Google. Download the Google case study here.    “In a very unique Holiday season, Booyah was able to leverage SA360’s powerful tools—enabling us to dynamically optimize campaigns and efficiently drive revenue at scale.” —Noah Waterhouse, Stio’s President & CMO The challenge Stio was focused on driving increased...

View Case Study

Booyah’s Ad Strategy Drives 74% of Total Amazon Sales for Jake’s Nut Roasters

Jake’s Nut Roasters is a natural roasted almond company that specializes in offering unique and bold seasoned flavors. They’re regionally distributed on the West Coast in-store and sell through Amazon and their parent company’s website (Jasper Speciality Foods). The Brand Challenge Jake’s Nut Roasters initially launched on Amazon after being approached to join the platform...

View Case Study

3, 2, 1, Action: How Booyah Helped SlingStudio Steal the Spotlight

Dish needed to prove their new product, SlingStudio, wasn’t just an experiment or ahead of its time. The company’s board waited for results. After launching the product — a portable, wireless multi-camera broadcasting platform — to a tepid consumer response, the team at SlingStudio reconsidered their strategy and partnered with Booyah to try something new....

View Case Study

Booyah Grows Client Conversions by 73% Using Kantar Paid Search Intelligence

In pursuit of new opportunities for its client, a major credit card issuer, one Booyah team sought to gain a better understanding of the competitive landscape across paid search. With so many major players in the crowded credit card category, they wanted more detail and clarity on what their client’s competitors were doing and how...

View Case Study

The Booyah Blog

Access our content library to learn about industry news, media channel best practices, learning events, and more.

How to Rank in ChatGPT Search

Taylor Keeran
June 18, 2025
The information landscape is undergoing a seismic shift. Generative AI tools like ChatGPT are rapidly changing how people find answers, moving beyond traditional search engines as the sole destination. Users increasingly turn to Large Language Models (LLMs) for product research, how-to advice, and content discovery – receiving responses synthesized directly from real websites. This isn’t...
Read More

Training Your Replacement: A Content Creator’s Guide to the AI Takeover

Lucia Novara
June 5, 2025
Anthropic CEO Dario Amodei just warned lawmakers and the public that AI could eliminate 50% of entry-level white-collar positions in the next five years and drive unemployment as high as 20%. If you work in an industry where AI adoption has been woven into strategic planning and workforce training (which is pretty much every industry...
Read More

The Importance of Upper-Funnel Media

Quincie Bradley
May 27, 2025
In today’s advertising landscape, integrating upper-funnel media channels such as Digital Out-of-Home (DOOH), Connected TV (CTV) & Audio into your media mix is essential for building brand awareness and engaging consumers early in their purchasing journey. These platforms offer specialized advantages that can significantly enhance your marketing strategy. The next time you’re evaluating your media...
Read More

Join the Team

Like what you see? We’re always interested in adding motivated, curious people to our team. Visit our Careers page to learn more about open positions and get in touch.

VIEW OPENINGS

Let’s Chat

Partner with a full-service paid media advertising agency that sweats the details. Contact us to discuss how we can partner together.

CONTACT US
  • This field is for validation purposes and should be left unchanged.
[form_newsletter]