CASE STUDIES

Discover the Power of Digital Marketing

We’ve partnered with brands of all shapes, sizes, and budgets across just about every vertical you can think of. Prestige skincare? Yep. Travel and tourism? You got it. Financial services, higher ed, natural foods, and non-profits? Yes, yes, yes, and yes. We’re skilled at translating our expertise from one industry to another, and we relish the challenge of learning a new space from top to bottom. Read on to see how we’ve immersed ourselves in different industries and put the Booyah Way to work for all types of clients.

Booyah Fuels Howler Brothers Growth Using Full-Funnel Media Strategy

  Howler Brothers is more than an apparel brand – it’s a call to adventure. Born in Austin, Texas, and built around passions like surfing, fly fishing, and music, the brand celebrates…

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Booyah Drives Post-Rebrand Growth for Back To Nature

  Since 1960, Back To Nature has embodied the spirit of the natural foods movement. Born in a small California health food store, the brand has evolved into a household name known for feel-good…

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Ria Money Transfer Cuts CPA by 23% Despite Meta Targeting Limitations

  The challenge In early 2025, Meta’s enforcement of the Special Ads Category for financial services removed detailed targeting options, disrupting Ria Money Transfer’s acquisition strategy…

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Charlies_Soap

Charlie’s Soap cleans up: 138% market share increase on Instacart

    The challenge Charlie’s Soap faced a crowded landscape with brick-and-mortar sales despite a strong online presence on Amazon. They needed to bridge the gap between digital visibility and in-store purchases, Instacart provided a platform where they could take their digital expertise and translate it into in-store success.   The approach Instacart offers brands...

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YouTube Video Action drives 59.1% lift in branded keyword searches for Dermalogica

  “We recommend running YouTube Video Action for awareness or consideration, keeping in mind that strong creative aligned to the target audience is crucial to success.” — Melissa McKay, Former Director of Media, Booyah Advertising The challenge Dermalogica was looking to promote their Phyto Nature Firming Serum product launch. Through this launch, the brand would...

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Milani Cosmetics fuels lower-funnel conversions with YouTube campaign

  “While YouTube is typically seen as an upper-funnel channel, this data indicates that YouTube is also effective at building brand and product consideration.” — Media Supervisor, Booyah Advertising The challenge Milani Cosmetics sought to promote the launch of additions to their Gilded Eyeshadow Palette collection. The brand was looking to drive brand and product...

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SA360 auction-time bidding drives 46% more Paid Search registrations for Dice.com

This case study was made in partnership with Google. Download the case study here.  “Using contextual signals available through auction-time bidding has helped us drive unprecedented success in our non-brand campaigns.” — Kevin Tancredi, Senior Search Strategist, Booyah Advertising The challenge Dice.com was looking to increase the number of candidates who register on their website...

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Stio increases their revenue by 71.9% by using Data Driven Attribution & Auction-Time Bidding

This case study was made in partnership with Google. Download the Google case study here.    “In a very unique Holiday season, Booyah was able to leverage SA360’s powerful tools—enabling us to dynamically optimize campaigns and efficiently drive revenue at scale.” —Noah Waterhouse, Stio’s President & CMO The challenge Stio was focused on driving increased...

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Booyah’s Ad Strategy Drives 74% of Total Amazon Sales for Jake’s Nut Roasters

Jake’s Nut Roasters is a natural roasted almond company that specializes in offering unique and bold seasoned flavors. They’re regionally distributed on the West Coast in-store and sell through Amazon and their parent company’s website (Jasper Speciality Foods). The Brand Challenge Jake’s Nut Roasters initially launched on Amazon after being approached to join the platform...

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3, 2, 1, Action: How Booyah Helped SlingStudio Steal the Spotlight

Dish needed to prove their new product, SlingStudio, wasn’t just an experiment or ahead of its time. The company’s board waited for results. After launching the product — a portable, wireless multi-camera broadcasting platform — to a tepid consumer response, the team at SlingStudio reconsidered their strategy and partnered with Booyah to try something new....

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Booyah Grows Client Conversions by 73% Using Kantar Paid Search Intelligence

In pursuit of new opportunities for its client, a major credit card issuer, one Booyah team sought to gain a better understanding of the competitive landscape across paid search. With so many major players in the crowded credit card category, they wanted more detail and clarity on what their client’s competitors were doing and how...

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The Booyah Blog

Access our content library to learn about industry news, media channel best practices, learning events, and more.

OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows)

McKenna Woodvine
June 30, 2026
OpenAI Ads: Where Search Meets Social (And What the Data Actually Shows) When OpenAI first introduced ads, Booyah did not jump in. The rates were unreasonably high, and we were not going to recommend our clients spend against an unproven channel at a premium that could not be justified. So we watched, evaluated, and waited....
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How Booyah Drove the Highest Meta Revenue Month in a Client’s Account History

Kaitlin Willams
June 17, 2026
How Audience Optimization Drove Record Paid Social Growth For a premium outdoor gear brand, May wasn’t just a strong month on Meta — it was the best month their paid social account had ever seen.   Booyah delivered the account’s highest Meta revenue ever at a $6.32 ROAS, setting a new benchmark for what the channel...
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Opening a New Channel: Booyah Launches WhatsApp Campaigns for a Global Money Transfer Company

Kaitlin Willams
June 17, 2026
Driving Growth with WhatsApp Campaigns for a Global Brand WhatsApp is one of the most widely used apps in the world for international money transfers — and when our team identified it as an untapped opportunity for one of our global money transfer clients, we moved quickly to get it live.   Booyah recommended launching...
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