How Booyah Helped Double YoY Performance for a Self-Storage Brand

When a self-storage management company with over 100 locations came to Booyah, their paid media was almost entirely Google. We saw an opportunity to do more — and fast.

In May, Booyah’s first month of management, the results spoke for themselves. Over Memorial Day weekend alone, online reservations more than doubled year-over-year. May call volume from paid ads nearly doubled YoY as well, driven by rapid account optimizations that took hold in the final two weeks of the month.

Beyond paid media, our organic team completed a full SEO audit identifying clear opportunities to expand visibility for high-volume, competitive keywords — laying the groundwork for sustained traffic growth.

And we’re just getting started. The H226 strategy takes this client well beyond Google, scaling Meta and leaning into emerging channels like programmatic and CTV. The momentum is real, and there’s a lot more runway ahead.