Recent News
"Booyah's InCrowd Takes Location-Based Social Games To The Next Level With Facebook® Places" - Booyah BlogAugust 19, 2010Booyah, a premier social web and mobile entertainment company, today announced that it has teamed with Facebook for the upcoming mobile location-based social game InCrowd which will feature the newly announced Facebook Places functionality. A playful social app based on interacting with people and sharing real-time posts at real-world locations, Booyah’s InCrowd will be available for iPhone, iPod Touch and iPad on the App Store. InCrowd players can socialize, meet new friends and track popularity in real-time, when they check-in to their favorite real-life places. Read More: Booyah Blog VentureBeat CNET TechCrunch InsideFacebook"Why Facebook And Booyah Could Burst Foursquare’s Location Bubble" - ForbesAugust 18, 2010MyTown’s numbers speak for themselves. It has rocketed past Foursquare’s 2.6 million users and 100 million check-ins, having been around for a shorter amount of time. And the game is still only available on the iPhone and in a limited number of countries outside the US. Lee says that Booyah plans to expand MyTown to other platforms like Android, and to more countries and languages across the world in the coming weeks and months. Read More: Forbes"Fast-Food Chains Grab Most Location-Based Check-ins" - AdAgeAugust 17, 2010Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December. Read More: AdAge"Booyah’s MyTown, Hits 3.1 Million Users" - TechCrunchAugust 17, 2010MyTown is still adding users at an impressive clip. This Tuesday, the geo-location game hit 3.1 million users. The site has racked up 400 million check-ins in the last 6 months, or roughly 67 million check-ins per month on average. For comparison, Foursquare, which poignantly differs from MyTown by emphasizing social utility, is quickly closing the gap but currently stands at roughly 2.7 million users. Read More: TechCrunch Mobile Entertainment KnowYourMobile Virtual Goods News"MyTown hits 350k product check-ins per week. Reveals new corporate partnerships." - TheNextWebAugust 17, 2010MyTown is still adding users at an impressive clip. This Tuesday, the geo-location game hit 3.1 million users. The site has racked up 400 million check-ins in the last 6 months, or roughly 67 million check-ins per month on average. For comparison, Foursquare, which poignantly differs from MyTown by emphasizing social utility, is quickly closing the gap but currently stands at roughly 2.7 million users. Read More: TheNextWeb BizReport WebProNews Adotas"Booyah’s MyTown Goes Global" - TechCrunchAugust 5, 2010Booyah’s MyTown, a location based service that recently launched a feature allowing users to check in to products via bar code scans, just announced an expansion to the United Kingdom, Australia, and Canada. MyTown is the first location based service to support global check-ins through Google’s Places via the Google Maps API. Read More: TechCrunch Business Journal WebProNews Gamezebo Business Times MacWorld"Top 25 Facebook Games for August 2010" - Inside Social GamesAugust 2, 2010Booyah's Nightclub City breaks into the top 25 games on Facebook. AOL Games states this is a "testament to how social gamers are on the hunt for the next big thing." Read More: Inside Social Games AOL Games"Booyah’s MyTown Unlocks Product Check-Ins" - TechCrunchJuly 23, 2010On Friday, Booyah’s MyTown unveiled a new software update that will let users check-in to physical, real world products. MyTown’s product check-in is currently available exclusively on the iPhone and iPod. Using the camera option, a user simply scans a barcode on a retail product. Within one second, MyTown recognizes the code and unlocks any points, virtual goods or promotions associated with the product. Thus, the product check-in provides an extra layer of gaming over MyTown’s universe. Read More: TechCrunch Business Insider VentureBeat TheNextWeb Gamezebo 148Apps TUAW"Branded Virtual Goods Deliver Results" - Social TimesJuly 19, 2010New research stemming from a Powermat partnership with Booyah "found that virtual goods marketing increased aided brand awareness by 44.5%, ad awareness by 60.1% and purchase intent by 31.5%. Virtual goods outperformed mobile internet, video, SMS and other online video forms of marketing." Read More: Social Times Econsultancy WebProNews GamaSutra BizReport MobileCommerceDaily"Booyah Escapes Facebook Gaming Rut With Nightclub City" - GigaOMJuly 13, 2010Booyah is stepping forward and acknowledging rumors it was behind [Nightclub City]. In eight weeks, Nightclub City has accumulated 4.5 million monthly active users. That’s a particularly significant accomplishment for two reasons: 1) It’s a time when many top Facebook games are losing users and 2) Even so, it’s widely assumed that the Facebook gaming landgrab is over and it’s now nearly impossible to break into the leaderboard. Read More: GigaOM Inside Social Games Games.com"Jeff Jordan Joins Booyah’s Board of Directors" - MarketWatchJuly 7, 2010Booyah, makers of the popular location-based mobile entertainment app MyTown, is pleased to announce that Jeff Jordan, president and CEO of OpenTable, has joined its board of directors. Jordan brings his extensive knowledge and understanding of high-level business strategy and development experience to support and guide the Booyah executive team. Read More: MarketWatch Yahoo! Finance VentureBeat"MyTown Begins Giving Away Facebook Credits to Location-Based Gamers" - Inside Social GamesJune 30, 2010Booyah, the developer of the location-based iPhone game MyTown, is announcing an interesting partnership with Facebook today. MyTown players will now be able to earn Facebook Credits by checking into real-world locations, as well as receive credits by completing sets of virtual items. Read More: Inside Social Games All Facebook Virtual Goods News"The Best Facebook Games of 2010" - Inside Social GamesJune 30, 2010The number one game so far in 2010 is the sim Nightclub City, published by MyTown creator Booyah. Forget restaurants, cities and malls, Nighclub City takes players to the more exciting world of nightlife parties, giving them the power to create their own clubs. Ever since we first spotted the app back in April, it has continued to grow and evolve into the epitome of style. Read More: Inside Social Games"Olay, Gap, Pepsi Run Geo-Social Campaigns - but Not on Foursquare" - ClickZJune 22, 2010For the last month, Olay has been leveraging Booyah's "MyTown" service whenever one of the location-based game's 2.5 million users check-in at pharmacies and other stores that sell skin products. The users have been served quizzes that, in the end, produce a specific skin care recommendation from the multi-billion-dollar P&G brand's product line. Read More: ClickZ"MyTown Updated to 4.0" - IGNJune 4, 2010Booyah's MyTouch is one of the leading lights in location-based gaming. Now, MyTown 4.0 is live, adding a host of new features. Now, instead of just leaving notes for other people that check in, you can use locations as factories and manufacture item s that can then be sold or traded. The items available for creation at locations are determined by the category of the check-in spot. Visiting other locations allows you to find parts that let you manufacture those new items. Read More: IGN GamaSutra IntoMobile"All the World's a Game, and Brands Want to Play Along" - AdAgeMay 31, 2010Digital games, whether on Facebook or on mobile phones, all employ what developers call "game mechanics," incentives such as points, badges, next levels and achievements that motivate players to keep playing. And a gaggle of brands, from 7-Eleven to JetBlue, H&M and Tesla Motors are counting on people's attraction to competition to get them to be more engaged. Read More: AdAge MSNBC"Game startup Booyah raises $20 million" - ReutersMay 28, 2010Last week, Accel Partners led a $20 million investment in Booyah, maker of an iPhone game called "MyTown" that uses data culled from the iPhone's GPS. The game invites players to check in to real-world locations, such as coffee shops, and then "own" them virtually, collecting rent from other real-world visitors. Read More: Reuters"Intersection Of LBS, Social Gaming Is A Booming Niche" - Mobile MarketerMay 26, 2010The top executive of Booyah, creator of the location-based application MyTown, discussed the opportunities of location-based services and mobile social gaming in an exclusive interview. Read More: Mobile Marketer"Booyah's Keith Lee Speaks!" - Kara Swisher--All Things DigitalMay 26, 2010Kara Swisher interviews Keith Lee, co-founder of Booyah, the social gaming site that just got $20 million in venture funding from Accel Partners. Accel's Jim Breyer is also interviewed. Watch The Video: All Things Digital"Booyah Honored As One Of The"Hottest Silicon Valley Companies" - Lead411May 25, 2010Booyah, creators of the wildly popular iPhone app MyTown, was named to Lead411's list of "Hottest Silicon Valley Companies." This particular list originally started with over 1600 companies and it has been narrowed down to the top 69. Read More: Lead411"Booyah Partners With Google, First To Access Places Web Service" - TechCrunchMay 19, 2010Booyah unveiled a new partnership with Google at the I/O conference today, the creator of MyTown will be the “first and leading” partner of Google’s recently announced Places Web Service feature. Read More: TechCrunch VentureBeat Google Geo Developer Blog GameZebo Mobile Marketing Watch PocketGamer.biz"Booyah Moolah: Social Gaming Company Behind MyTown Gets $20 Million in Funding" - Kara Swisher--All Things DigitalMay 17, 2010Booyah, creator of the popular location-based mobile app MyTown, has closed a $20 million round of financing and added renowned investor, Jim Breyer to their Board of Directors. Led by Accel Partners, a premier global venture firm with investments in technology-driven social media, advertising and mobile services, the new funding will ignite and accelerate the company’s real and digital world offerings. Read More: All Things Digital VentureBeat TechCrunch GigaOM Business Insider Mobile Marketing Watch SocialTimes FastCompany MediaPost PaidContent GameZebo"Booyah Hits 2 Million, Stealing Foursquare’s Thunder" - TechCrunchMay 5, 2010MyTown reached the landmark on Monday night, a 100% gain from less than three months ago. 2010 has been a great year for the iPhone app: hitting half a million in January, 1 million in February, and now 2 million in May. For comparison, Foursquare has roughly 1.1 million users, Gowalla is sitting near 250,000. Read More: TechCrunch GameZebo TUAW GPS Business News"Booyah Launches MyTown 3.1, Introduces Check-In Limits" - TechCrunchMay 4, 2010Evelyn Rusli of TechCrunch states that "Foursquare should pay attention, Booyah’s got some serious legs. The geo-based gaming service is launching MyTown 3.1, the latest iteration of its increasingly popular iPhone app. The new version includes a check-in limit, add-ons to customize your property and a revamped menu of nearby locations that will now also show your friends’ favorite destinations and trending places (nearby spots with the highest levels of activity)." Read More: TechCrunch PocketGamer.biz IntoMobile"Keith Lee, Visionary Booyah Co-Founder Added to Line-Up at The Cable Show 2010" - The Cable ShowMay 3, 2010Lee is a leader of the interactive entertainment industry who has been credited with revolutionizing the consumer gaming experience, including helping to define the exploding new market called "real-world gaming." His track record of creating best-selling video games, developing compelling experiences, and attracting broad audiences into the gaming space is best defined by the success of Booyah's flagship game "MyTown," the popular location-based mobile social game played by over 2 million people. Read More: The Cable Show World Market Media News Blaze"Food Wars And Travel Channel Launch MyTown Promotion" - Social TimesMar 29, 2010The Travel Channel campaign gives MyTown players chances to win Food Wars-branded in-game items. These items can be used for points and “town” upgrades, or gifted to other players. Part of the marketing campaign will include the streaming to players’ iPhones of Food Wars video clips. Booyah claims this is a first of it’s kind campaign. Read More: Social Times Inside Social Games Mobile Marketer Virtual Goods News"MyTown – Life-sized Monopoly!" - TAXIMar 29, 2010Keeping users engaged with a product is one of the biggest challenges companies face. TAXI posits that MyTown is able to do a better job of increasing user engagement than its competitors because they incentivize check-ins through popular gaming mechanics. They state that "it just goes to show how a seemingly small differentiator can make a big difference." Read More: TAXI"MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0" - TechCrunchMar 25, 2010MG Siegler of TechCrunch states that "it was only this past January that MyTown announced they had hit 500,000 users. Now just two months later, they’ve tripled in size. Being featured in the App Store undoubtedly has helped this growth (and now many of the other location players are being featured as well). But perhaps more impressively, users on MyTown are averaging around 70 minutes of playtime a day, we’re told. Equally impressive: MyTown is opened 850,000 times a day." He also notes that "While no one could argue that MyTown hasn’t been a fun and addicting game, previously, it was largely a solitary game. With this latest version, Booyah pumps up the social aspect." Read More: TechCrunch Mobile Entertainment PocketGamer.biz"GDC 2010: Interview with Keith Lee of Booyah" - TUAWMar 15, 2010An in-depth interview focusing on MyTown and the future of location-based gaming. "We're going to be able to leverage the location graph with all of this new metadata. Just like what the social graph looked like four or five years ago when Zynga and all of these other social games sat on top of it. So the big difference here is that we'll be the frontrunner to creation location-based social games that no one's ever done before." Read More: TUAW"GPS: 'The Holy Grail' for Advertisers" - San Francisco Business TimesMarch 12, 2010GPS technology has put Booyah right where it wants to be - at the center of the latest hot trend for casual gaming. In just two months, Booyah's MyTown has attracted 1.2 million Apple Phone and iPod Touch users, and won two product placement advertising deals, one with the global clothier H&M. Read More: San Francisco Business Times"Booyah Partners with Swedish Clothing Company H&M" - Fast Company, VentureBeatMarch 2, 2010Booyah's partnership is with Swedish clothes chain H&M, and the resulting ad plan is dazzlingly simple: When you're near an H&M location, a particular piece of clothing--perhaps one on promotion--will appear in the Booyah MyTown location-based social "game." If any of Booyah's million users then check-in to the H&M location, there'll be discounts and so on available. With virtual goods on track to reach $1.6 billion in US revenue this year, Booyah is tapping into what could be a lucrative business model. Read More: VentureBeat Fast Company EverythingPR RyanSpoon.com"Urban Sprawl: MyTown Tops 1 Million Users" - TechCrunch, PocketGamer.bizFebruary 12, 2010MyTown reaches 1 million registered users! "The race to become the most popular location-based social app has taken another turn, with TechCrunch reporting that Booyah's MyTown has hit 1 million registered users across the United States. That puts MyTown ahead of rivals Foursquare and Gowalla and represents significant growth, MyTown having only passed the 850,000 mark at the start of February." Read More: PocketGamer.biz TechCrunch"Booyah's Keith Lee on MyTown's Success" - PocketGamer.bizFebruary 8, 2010An in-depth interview focusing on Booyah's learnings from failure. "While the first attempt, Booyah Society, didn't quite capture the zeitgeist, current project MyTown has certainly made its mark, and is generally regarded as being the leader in the hotly contested real-world location sector with over 850,000 users." Read More: PocketGamer.biz"MyTown Social Gaming App Blows Past Foursquare, Gowalla" - Games.comFebruary 4, 2010Libe Goad from Games.com says, "That formula seems to be working. MyTown launched a mere two months ago, and has already managed to blow away the 'it' check-in app with more than 2x the users -- 825K registered users (who spend an average of 60 minutes playing per week) compared to Foursquare, which launched a year ago and is reported to have 300K users. Gowalla also launched about a year ago and has approx. 100K users. Take that!" Read More: Games.com"Booyah's MyTown: New King of Location Games at 800,000 Users?" - VentureBeatFebruary 3, 2010Kim-Mai Cutler from VentureBeat says, "It's now about staying one step ahead in the game, by acquiring partnerships with brands and marketers, or in MyTown's case, offering unique gameplay to keep users loyal and to benefit from network effects. MyTown says that nearly 40 million virtual goods are consumed through the game each week." Read More: VentureBeat"Inside The Most Popular Location Game Maker" - Robert ScobleJanuary 29, 2010Read Robert Scoble's latest commentary about the location-based space and the explosion of the "check-in" process. "You might think the most popular location-based game is Foursquare or Gowalla, but in reality, with 600,000 users, it's actually MyTown from Booyah.com. Here we meet the team, get a tour, and see a demo of why MyTown has -- almost overnight -- become the most popular location-based game for iPhone users." Read More: Scobleizer.com Youtube.com"MyTown 2.0 Evolves The Gaming And Monetization of Location" - TechCrunchJanuary 20, 2010Read TechCrunch's latest article on MyTown. "With this new release, MyTown is further differentiating itself from the Foursquares and Gowallas of the world. In fact, the best way to think about it may be Monopoly for the real world." Read More: TechCrunch"Booyah's MyTown 2.0 iPhone App Combines Gaming, Location and Virtual Goods" - Inside Social GamesJanuary 20, 2010Here's InsideSocialGame's latest article: "The improvements to MyTown are phenomenal and as good as the game was, we certainly think it has gotten better. Heck, browsing through business comments and trends alone has eaten up an hour. Anyway, if you liked MyTown 1.0, you are definitely going to enjoy 2.0. In the end, the change is for the better and this app comes highly recommended." Read More: InsideSocialGames.com"Foursquare Who? Gowalla What? MyTown Has 500,000 Users and 31 Million Check-Ins" - TechCrunchJanuary 14, 2010Read TechCrunch's recent article on MyTown. "The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app, MyTown, has managed to rocket past them in usage in a little over a month with little fanfare. Today, the service has some 500,000 users, co-founder Keith Lee tells us. That puts it far ahead of either of the two more well-covered apps." The next big release, MyTown 2.0, will be out shortly! Read More: TechCrunch"Booyah's MyTown Steams Ahead in Location-Based Gaming with 450,000 Users" - VentureBeatJanuary 14, 2010Check out VentureBeat's latest article on MyTown. "Booyah, the mobile gaming company full of alums from Blizzard Entertainment, just rocketed ahead in the world of location-based gaming. Their MyTown app, which is kind of like Monopoly for the real world, now has 450,000 users who log-in for 30 minutes a day on average. The company has the pedigree to make real-world mobile gaming work." Read More: VentureBeatBooyah at CES 2010 - "Mobile Gaming: Next Generation in Games, Devices, and the Coming High Speed Delivery of Content"January 6, 2010Joining other mobile gaming leaders, Keith Lee speaks at CES 2010 in Las Vegas. Drawing on his past experiences in interactive entertainment, Keith will offer his insights on the future of mobile gaming including real-world gaming, location-based gaming, and augmented reality. Read More: Digital Hollywood"Why MyTown Is Bigger Than Foursquare & Gowalla" - GigaOmDecember 21, 2009Booyah's new mobile app, MyTown, gained momentum in just three weeks, rocketing to hit the Top 7 in the Apple App Store and seeing accelerated rates of downloads every day since launch. Take an in-depth look at MyTown and see why it's the leader in location-based gaming. Read More: GigaOm"Booyah's Mobile App MyTown Turns the Real World Into Monopoly" - The New York TimesDecember 6, 2009Booyah's mobile app, MyTown, garners national editorial coverage including the New York Times and VentureBeat. MyTown offers a twist on other location-based social networking apps, with an emphasis on compelling gameplay elements and rich interactivity. The app is coined as "Monopoly for the real world". Read More: New York Times"Booyah's MyTown: Location-Based Gaming Meets Monopoly" - Inside Social GamesDecember 3, 2009Take a first look at Booyah's latest iPhone app, MyTown. It's a GPS game built around your local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock power-ups, and earn cash to buy their favorite real-life places. Inside Social Games aptly describes MyTown as "real-life Monopoly". Read More: Inside Social GamesBooyah Society - Recent Q&A Interviews with Pocket Gamer and GamasutraAugust 8-13, 2009Take a more in-depth look at Booyah Society and the ambitions for the company in these Q&A interviews with Keith Lee, CEO of Booyah. Read More: Pocket Gamer (Part I), Pocket Gamer (Part II), Gamasutra, GameSetWatchBooyah Society Aired on TelevisionAugust 7, 2009Booyah Society is showcased on national TV on NBC Tech Now! and The Electric Playground as the app continues to rise in the App Store charts. Check out the online video footage. See More: The Electric Playground (US/Canada), NBC Tech Now! TVBooyah Society in the Gaming CommunityAugust 6, 2009A week after Booyah Society's launch in the App Store, the gaming community's been hammering away at our Booyah Society app. Check out what Edge Online, IGN, or Pocket Gamer have to say about Booyah Society. See why it's being called "uncomfortably utopian and utterly addictive". Read More: Edge Online, Gamer Limit, Joystiq, IGN, Escapist, PocketGamer.biz (part I), PocketGamer.biz (part II), The Portable GamerBooyah Society in the Tech CommunityAugust 1, 2009Since launch, Booyah Society's been covered across dozens of national outlets. But what does the tech community think about this iPhone app? Some bloggers coined it "World of Lifecraft". See what Venturebeat, Wired magazine, or The Apple Blog have to say. Read More: Venturebeat, Wired, The Apple Blog, MTV Multiplayer, TUAW, Macworld, MobileCrunchBooyah Society in the NewspapersJuly 27, 2009At launch, Booyah Society garners wide national editorial coverage across key publications including the New York Times, Wall Street Journal, Los Angeles Times, Washington Post, San Francisco Chronicle, and Forbes magazine. Read More: New York Times, Wall Street Journal, Los Angeles Times, Washington Post, San Francisco Chronicle, ForbesBooyah Raises Series A From Kleiner Perkins Caufield & Byers' iFundApril 30, 2009Booyah gears up to provide an entertainment product for iPhone and iPod Touch. Booyah is creating a playful life companion that combines the immersive experiences that draw consumers to massively multi-player online games, the interconnectedness of social media, and the power of iPhone and iPod touch. Booyah will unveil its product this spring. Read More: VentureBeat, New York Times, Kotaku, Washtington Post, GamaSutra, GigaOM, Macworld, Yahoo! Finance, TUAW, GamingDaily, GamingLot.comBooyah Speaking at Ad Age Digital Conference 2009April 7-8, 2009Joining major brands from Facebook to Best Buy to the creator of Heroes, Keith Lee is speaking at the annual Ad Age Digital Conference in New York City on April 7. Drawing on his years of experience in the interactive entertainment industry, Keith will offer his insights on how to motivate people via motivational engagement. Ad Age Digital is the only conference of its kind that focuses on how the latest ideas and newest industry trends can shape the future of marketing. Read More: AdAge.comBooyah at Game Developers Conference 2009March 27, 2009Does an economic downturn equal a gaming upturn? Keith Lee provided his thoughts on the subject during a panel discussion at the annual Game Developers Conference in San Francisco on March 27th. Joining another developer, analyst and marketers, Keith discussed his approach to monitoring development costs while not compromising on product quality. The Game Developers Conference is the world's largest professionals-only game industry event, and the preeminent forum for learning, inspiration and networking for game creators. Read More: Edge-Online.comBooyah at iGames Summit 2009March 19, 2009Keith Lee CEO and Co-Founder of Booyah, spoke at the iGames Summit 2009 in San Francisco on March 19th. Keith joined other iPhone developers for a lively panel discussion about iPhone gaming and why it works. The iGames Summit explores the emerging iPhone games space. Read More: VentureBeat.com, InsideSocialGames.com |
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