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Company
Company

Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market entertainment products & services that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them.

Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here.

The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

Team
Jason Willig
Chief Executive Officer

Jason joins Booyah from Electronic Arts, where he oversaw operating activities and strategic initiatives for the Hasbro business unit as the group’s COO. Over the past twelve years, Jason has held leadership positions at top games companies including LucasArts, Gas Powered Games and Vivendi Games. His diverse experience encompasses product development, retail and digital publishing, product management, business development & operations across the spectrum of interactive entertainment. Jason is a member of the International Game Developers Association & the Academy of Interactive Arts & Sciences. He holds a bachelor’s degree in Chinese from the University of Massachusetts.

Brian Morrisroe
Co-Founder and Chief Creative Officer

Brian has 11 years of professional experience in the gaming industry, including 6 years at Blizzard Entertainment where, in his roles as Art Lead for World of Warcraft and Art Director for Diablo III, he helped establish the visual style and future art direction of both franchises. He’s helped ship over 15 million units worldwide including blockbuster titles such as Legacy of Kain, Soul Reaver 2, Spider-Man The Movie, World of Warcraft, and the follow-up expansion World of Warcraft: The Burning Crusade.

Sam Christiansen
Co-Founder and Chief Technology Officer

Sam has over 8 years of experience in the games industry working across all PC and console platforms. Prior to Booyah, Sam worked at Blizzard Entertainment as a Senior Programmer for Diablo III. Before Blizzard, Sam touched and impacted every aspect of development at Insomniac Games from tools, gameplay, and networking to the proprietary game engine. Previously, Sam led the Xbox development team at Paradigm Entertainment. Besides games, Sam worked at Trilogy Software creating a set of rich user interface widgets for web browsers using Java script and web-based content management system using Java and JSP. Sam graduated from the University of Texas at Austin with a BS in Computer Science.

Keith Lee
Co-Founder & Strategic Advisor

Keith is a veteran of the interactive entertainment industry with a proven track record of helping create best-selling video games, developing compelling experiences, and attracting broad audiences into the gaming space. Prior to founding Booyah, Keith was the Lead Producer for Blizzard Entertainment’s Diablo III franchise. The Diablo series has sold over 20 million copies worldwide. Before Blizzard, Keith’s roles as the Project Manager and Lead Programmer for Insomniac Games helped propel the Ratchet & Clank series to surpass 10 million units sold. Leading up to the games industry, Keith worked at several investment banks, including Morgan Stanley and Goldman Sachs. Keith graduated from Stanford University with a BS in Computer Science and a BA in International Relations and Economics.

Board of Directors
Jim Breyer
Accel Partners

Jim has been an investor in over thirty consumer internet, media, and technology companies that have completed public offerings or successful mergers.Jim is currently on the Board of Directors of Wal-Mart Stores, Inc (WMT), where he is the Lead/Presiding Independent Director, and Chairman of the Strategic Planning and Finance Committee. He also serves on the board of Marvel Entertainment (MVL) where he is the founding Chairman of the Strategic Planning and Finance Committee, and he serves on the board of Dell Inc (DELL), where he is the Chair of the Leadership Development and Compensation Committee. Jim is currently an Investor/Board Member of privately held companies Booyah, Brightcove, Etsy, Facebook, Global Grind, ModelN, and Prosper.

Matt Murphy
KPCB

Matt Murphy is a Partner at Kleiner Perkins Caufield & Byers; he joined in 1999. Matt manages the iFund at KPCB, a collaborative initiative with Apple and the iPhone platform, which focuses on defining applications for the mobile internet. His expertise is in network communications, compute infrastructure, and mobile applications. Matt is either a Director or works closely with the management teams of AutoNavi, Booyah!, GOGII, Pelago, Shazam, shopkick, Movius, Kodiak Networks, RGB Networks, Stoke, Aerohive Networks, and Ocarina. Previously, Matt was a board observer at Google (from initial investment to IPO), and a Director at Peakstream (acquired by Google) and Dash Navigation (acquired by RIM).

Jeff Jordan
OpenTable

Jeff Jordan joined OpenTable in May 2007 as its president and chief executive officer. In this role, he is responsible for setting and executing the company’s strategy of bringing more restaurants and diners to the OpenTable network. Under his leadership, the company has demonstrated solid growth of both restaurants and diners, resulting in strong financial performance. Jordan helped take the company public in May 2009 which trades on the NASDAQ under the ticker symbol “OPEN.”Jordan holds an MBA from the Stanford Graduate School of Business and a B.A. degree from Amherst College. He serves on the Boards of Directors of OpenTable, CafePress, LiveOps and Zoosk and is an advisor to several Silicon Valley start-ups.

Richard Yanowitch
The Entrepreneurs Group

Richard Yanowitch is a successful Silicon Valley entrepreneur, executive, and venture capitalist, with an exceptional track record helping to transform early stage companies into high-growth market leaders, creating millions of customers, billions of dollars in revenue, and multiple billions of dollars in shareholder value. He is founder and CEO of The Entrepreneurs Group, which provides senior advisors and independent board members for private sector, non-profit, and public sector organizations.