Who We Are

Booyahs are topnotch industry vets from a wide range of entertainment, media, and technology fields who have combined their talents to create something larger than themselves. At Booyah, we believe that we can inspire personal discovery and change lives. We spend our days thinking of ways to catalyze mass action, and we spend our nights turning those dreams into reality.

What We Value

For us this is all about three little words. Well, two little words, and one medium-size word.

We all want to be better at what we do and improve who we are. At Booyah, our goal is to create a product that drives us to pursue our life passions, motivates us, and pushes us to be a better, more accomplished version of ourselves.

We work. We play. We learn. We care. We live our lives in pursuit of what makes us happy and fulfilled. Booyahs focus on the here and now; not by idly sitting on our hands but by steadily going after the little victories that lead to major milestones.

Motivate

Whether it's internal or external influences, we need motivation to keep moving our lives forward. Booyahs know that motivation leads to personal transformation and positive change. We understand that sometimes we just need a helpful nudge in the right direction to realize our full potential. Booyah is about taking that first step, then the second, then the third...

At Booyah, we understand that life is busy. It is easy to conceptualize the importance of taking ten minutes a day to learn, to explore, and to enjoy, but in reality, the bulk of us might not even have those ten minutes to give. Booyah is about taking back those ten minutes each day.

Founders

Keith Lee - CEO & Co-Founder

Keith is a veteran of the interactive entertainment industry with a proven track record of helping create best-selling video games, developing compelling experiences, and attracting broad audiences into the gaming space. Prior to founding Booyah, Keith was the Lead Producer for Blizzard Entertainment's Diablo III franchise. The Diablo series has sold over 20 million copies worldwide. Before Blizzard, Keith's roles as the Project Manager and Lead Programmer for Insomniac Games helped propel the Ratchet & Clank series to surpass 10 million units sold. Leading up to the games industry, Keith worked at several investment banks, including Morgan Stanley and Goldman Sachs. Keith graduated from Stanford University with a BS in Computer Science and a BA in International Relations and Economics.

In his spare time, Keith impersonates Hiro Nakamura from Heroes and chases people around downtown Palo Alto, California with a samurai sword.

Brian Morrisroe - Chief Creative Officer & Co-Founder

Brian has 11 years of professional experience in the gaming industry, including 6 years at Blizzard Entertainment where, in his roles as Art Lead for World of Warcraft and Art Director for Diablo III, he helped establish the visual style and future art direction of both franchises. He's helped ship over 15 million units worldwide including blockbuster titles such as Legacy of Kain, Soul Reaver 2, Spider-Man The Movie, World of Warcraft, and the follow-up expansion World of Warcraft: The Burning Crusade.

Belying his large, gruff exterior, Brian gives out unicorn stickers as rewards, and dots the “i” in his name with a heart.

Sam Christiansen - CTO & Co-Founder

Sam has over 8 years of experience in the games industry working across all PC and console platforms. Prior to Booyah, Sam worked at Blizzard Entertainment as a Senior Programmer for Diablo III. Before Blizzard, Sam touched and impacted every aspect of development at Insomniac Games from tools, gameplay, and networking to the proprietary game engine. Previously, Sam led the Xbox development team at Paradigm Entertainment. Besides games, Sam worked at Trilogy Software creating a set of rich user interface widgets for web browsers using Java script and web-based content management system using Java and JSP. Sam graduated from the University of Texas at Austin with a BS in Computer Science.

You'd never know it from his quiet, understated persona, but Sam periodically returns to an ancient Chinese temple to defend his Kumite title against the world's greatest warriors.

Advisors

Robert Pardo - Executive VP of Game Design, Blizzard Entertainment

Robert Pardo is Blizzard Entertainment's Executive Vice President of Game Design. Leading a group of talented and highly experienced development teams, Pardo is well-known for his creative genius in overseeing the overall design of every Blizzard game, including Starcraft II, Diablo III, and World of Warcraft, the world's most popular massively multiplayer online role-playing game.

As one of Time Magazine's top 100 most influential people in 2006, Pardo has blazed a trail of successful Blizzard games starting in the late 90's. His passion for the business continues with many award-winning games that are experienced by players worldwide, every day, including the StarCraft, Diablo, Warcraft, and World of Warcraft series.

Min Kim - VP of Marketing, Nexon America

As Vice President of Marketing at Nexon America, Min is responsible for business development initiatives and game operations of Nexon published titles in the US. His current professional and personal goal is the successful introduction and adoption of the microtransaction business model in the US.

Prior to joining Nexon America, Min operated the successful launch of the Global Edition of MapleStory as the Vice President of Global Business Development at Wizet Corp. Today, MapleStory remains one of the world's top online games supported by a microtransaction business model. Min started his career in video games as a senior associate of business development at Nexon Corporation pursuing new business opportunities such as a social networking service, a board game business, and online game licensing.

Where We Are

Booyah is located in lovely Palo Alto, California, the heart of Silicon Valley. We're supported by the great folks at the legendary Kleiner Perkins Caufield & Byers. Email us at info@booyah.com or send thoughtful gifts to:

Booyah Inc.
170 A University Avenue
Second Floor
Palo Alto, CA 94301

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