Booyah, the maker of real-world social and mobile games, announced its newest game today, Pet Town. It is another step in the company’s reinvention of itself.

San Francisco-based Booyah was founded in 2008 with early money for mobile games from Kleiner Perkins Caufield & Byers. It saw its My Town franchise soar into the stratosphere in popularity, only to see it stall. Under a new chief executive, the company is now releasing a new slate of games that it says have put the company back on the growth path.

The Pet Town game is now available in the Apple App Store and it is part of the company’s goal of being the category leader in real-world entertainment.

Read more at Venture Beat.